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PADDY POWER PLC AND VIRTUE FUSION (ALDERNEY) LIMITED JOIN FORCESIreland's largest betting and gaming company, Paddy Power plc, have ended their collaboration with Parlay Entertainment technology and have signed a long term licensing agreement to supply a networked Bingo and games package with Virtue Fusion (Alderney) Limited, a leading supplier of online bingo software. Paddy Power is one of Europe’s fastest growing leisure companies. Founded in 1988, the company has diversified into the online entertainment space. Paddy Power offers a suite of online products including sports betting, poker, casino, games and bingo among others. They operate a chain of 250 licensed betting offices, a telephone betting service and a fast evolving mobile betting and gaming platform. People say that Parlay Entertainment is ‘Simply the Best in Bingo’, because bingo is all they do. Ten years ago, Parlay technology powered the world’s first online bingo site. Today, they provide the software behind more than 100 online bingo rooms belonging to top tier companies such as Virgin, Paddy Power and Yahoo! Both sides are delighted with this development. Enthusiastic Bob McCulloch CEO of Virtue Fusion (Alderney) Limited, states: “Having a company such as Paddy Power with such fun and accessible brand values is a perfect match to showcase the community aspects that the Virtue Fusion platform delivers” To add to that Christopher Coyne, Head of E-Gaming, Paddy Power said, "Liquidity is key in pari-mutuel games such as Bingo. We're now joining the largest Bingo network available and through this move to Virtue Fusion, we are able to offer our customers better product and mini games not to mention more compelling Bingo prizes." Bob McCulloch went on to say "In the world of online Bingo, both network and stand-alone solutions are proven business models. However, as the industry matures, there seems to be pressure to offer regular large and exciting prizes to players and this is made possible only through linking sites. Virtue Fusion is unique in that it offers large games to all its customers as well as facilitating smaller community style games" |